Apple has been off Twitter till now, not communicating with the world through social media. But the tech giant has finally launched a Twitter account @Apple just few days ahead of the iPhone 7 launch set for September 7th.

Although Apple hasn’t tweeted anything yet, the account is verified and seems to be ready to go. From the looks of it Apple will live tweet the Apple iPhone 7, 7th September event. The company also recently updated it’s Newsroom for a more card like approach.

Apple has remained very closed about it’s press relations and the company’s approach towards marketing has been very internal and not social media friendly. With a twitter account it seems Apple is ready to change that.