As opposed to Snapchat’s drawing and text overlays, the emoji stickers move, rotate and scale automatically to match the object they’re stuck to. You can stick a crying face to your own face and watch it adjust itself as you move around in your snap.
You can even attach multiple emoji stickers in a single video if you want, putting them all over objects after shooting your video.
Don’t worry if you still want to use emojis that stay in one spot — Snapchat will allow you to use both static and dynamic emoji in your videos. The emoji stickers can even interact with the normal emoji. The artistic possibilities are endless.
The update is rolling out to Android users Wednesday and will be coming to the iOS app “shortly.”
We’ve seen this kind of moving “sticker” before. YouTube’s dynamic blurring boxes are built right into the service’s video editor. Over the last year Snapchat has introduced ever-more-sophisticated updates (like selfie lenses) to its video recording, thanks in large part to its acquisition of Looksery in 2015.